Aashna Shroff, born on August 4, 1993, in Mumbai, India, has emerged as a prominent figure in the fashion and beauty industry. Her journey from a preschool teacher to a celebrated influencer and entrepreneur is both inspiring and noteworthy. Recently, she garnered significant attention following her marriage to renowned Indian playback singer Armaan Malik on January 2, 2025.
Early Life and Education
Aashna hails from a Sindhi Hindu family in Mumbai. Raised by her mother, Kiran Shyam Shroff, a former model, Aashna’s upbringing was marked by strong female influence and independence. She completed her Higher Secondary Certificate (HSC) from Mithibai College in Mumbai and pursued various courses, including Early Childhood Education, Interior Designing, and Photography. Her passion for fashion led her to the prestigious London College of Fashion, where she earned her degree.
Professional Journey
Before venturing into the fashion industry, Aashna worked as a preschool teacher for two years. In 2013, she launched her online fashion store, ‘The Snob Shop,’ on Facebook, marking her entry into the fashion world. The same year, she began blogging and later started her YouTube channel, ‘The Snob Journal,’ focusing on beauty, fashion, and travel. Her engaging content quickly attracted a substantial following, with her YouTube channel amassing over 180,000 subscribers.
Aashna Shroff Family
Aashna’s family has played a pivotal role in her life and career. Her mother, Kiran Shyam Shroff, a former model, single-handedly raised Aashna, instilling in her the values of independence and resilience. Aashna shares a close bond with her maternal aunt, Preeti, who has been a significant support system throughout her journey. Growing up in a creative environment, Aashna was exposed to the world of fashion and modeling from a young age, often participating in print shoots and TV advertisements alongside her mother.
Achievements and Collaborations
Over the years, Aashna has collaborated with major beauty brands such as NYKAA, L’Oreal, Maybelline, and Estee Lauder, enhancing her reputation in the fashion and beauty industry. In 2023, she was named the Cosmopolitan Luxury Fashion Influencer of the Year, cementing her place as a leading influencer.
Personal Life
Aashna’s personal life has been in the spotlight, especially her relationship with Armaan Malik. The couple began dating in 2017, experienced a brief separation, and rekindled their relationship in 2019. Armaan proposed to Aashna on August 28, 2023, with a heartfelt song titled ‘Kasam Se – The Proposal.’ They got engaged on October 22, 2023, and tied the knot on January 2, 2025, sharing their joyous moments with fans through social media.
Influence and Impact
Aashna’s journey from a preschool teacher to a renowned influencer and entrepreneur is a testament to her hard work and passion. Her content not only showcases fashion and beauty but also promotes body positivity and self-love, inspiring many of her followers. With over 1 million followers on Instagram, Aashna continues to influence and shape the fashion and beauty landscape in India.
Conclusion
Aashna Shroff’s story is one of determination, resilience, and passion. From her early days in Mumbai to becoming a celebrated fashion influencer and entrepreneur, she has carved a niche for herself in the industry. Her recent marriage to Armaan Malik adds a new chapter to her life, and together, they continue to inspire many with their journey.
