Aashna Shroff, born on August 4, 1993, in Mumbai, Maharashtra, India, has emerged as a prominent fashion and lifestyle influencer, YouTuber, blogger, and entrepreneur. Her journey from modest beginnings to becoming a leading figure in India’s digital space is both inspiring and noteworthy.
Early Life and Family Background
Aashna was raised in a middle-class Hindu Sindhi family in Mumbai. Her mother, Kiran Shyam Shroff, a former model, played a pivotal role in her upbringing. Kiran, a divorcee, single-handedly raised Aashna with the support of her parents and sister. The family faced significant financial challenges, with Aashna recalling times when they had as little as Rs. 1500 to sustain themselves. These hardships instilled in her a strong drive to succeed and achieve financial independence.
Educational Pursuits and Early Career
Aashna completed her Class 10 education at a CBSE-affiliated school in Mumbai and pursued her Higher Secondary Certificate at Mithibai College. She further diversified her skills by undertaking courses in interior designing, photography, and early childhood education. Additionally, she earned a degree in fashion from the London College of Fashion. Before venturing into the fashion industry, Aashna worked as a pre-school teacher for two years, showcasing her versatility and commitment to personal growth.
The Snob Shop and Digital Presence
In 2013, Aashna launched “The Snob Shop,” an online fashion store on Facebook, marking her initial foray into the fashion business. Her passion for fashion and beauty led her to start a blog, “The Snob Journal,” focusing on travel and beauty content. She expanded her digital footprint by creating a YouTube channel under the same name, where she shares fashion tips, beauty tutorials, and lifestyle vlogs. Her engaging content and authentic approach have garnered her a substantial following, with over 1.5 lakh subscribers on YouTube and a significant presence on Instagram.
Aashna Shroff’s Father
While Aashna has been open about various aspects of her life, details about her father remain limited. Her parents divorced when she was very young, and her mother, Kiran Shyam Shroff, took on the responsibility of raising her. Aashna has occasionally shared glimpses of her relationship with her father on social media. In a Father’s Day post dated June 17, 2017, she expressed her admiration, stating, “To the man who has not only been my father, but a friend, and a huge inspiration.”
Relationship with Armaan Malik
Aashna’s personal life gained media attention through her relationship with renowned singer and music composer Armaan Malik. The couple began dating in 2017, experienced a brief separation, and rekindled their relationship in 2019. Their bond culminated in a romantic proposal on August 28, 2023, where Armaan serenaded Aashna with a song titled ‘Kasam Se – The Proposal.’ They got engaged on October 22, 2023, and tied the knot in a dreamy ceremony on January 3, 2025. Both chose ensembles by designer Manish Malhotra for their wedding, with Aashna donning an orange lehenga and Armaan in a blush pink sherwani.
Professional Achievements and Net Worth
Aashna’s dedication and entrepreneurial spirit have led to significant professional achievements. She has collaborated with prominent beauty brands such as NYKAA, L’Oreal, Maybelline, and Estee Lauder, enhancing her credibility in the fashion and beauty industry. Her net worth is estimated to be around Rs. 37 crores, reflecting her success as a digital influencer and entrepreneur.
Advocacy and Influence
Beyond fashion and beauty, Aashna uses her platform to promote body positivity and self-love. She encourages her audience to embrace their individuality and fosters a community built on confidence and empowerment. Her authenticity and relatability have made her a role model for many aspiring influencers and young individuals seeking inspiration in the digital age.
Conclusion
Aashna Shroff’s journey from a challenging upbringing to becoming a leading fashion and lifestyle influencer exemplifies resilience, determination, and innovation. Her story highlights the impact of digital platforms in shaping modern careers and underscores the importance of authenticity in building a loyal and engaged audience. As she continues to evolve professionally and personally, Aashna remains a significant figure in India’s digital landscape, inspiring many with her story and success.
