Aashna Shroff, born on August 4, 1993, in Mumbai, India, has emerged as a prominent figure in the digital content creation space, particularly in fashion and beauty. Raised by her mother, with whom she shares a close bond, Aashna’s upbringing was marked by strong familial support. She also maintains a close relationship with her maternal aunt, Preeti. Details about her father are not widely known.
Aashna completed her schooling under the Central Board of Secondary Education (CBSE) and pursued higher education at Mithibai College in Mumbai. With a keen interest in creative fields, she undertook courses in interior design and fashion styling, laying the foundation for her future endeavors.
In 2013, Aashna launched her blog, “The Snob Journal,” focusing on fashion, beauty, and lifestyle. Her relatable and aesthetically pleasing content quickly gained traction, establishing her as a leading influencer in India. She expanded her reach to platforms like YouTube and Instagram, amassing a significant following. As of January 2025, her Instagram account boasts over 1 million followers.
Aashna’s career is marked by collaborations with top global and Indian brands, including L’Oreal, Maybelline, Estee Lauder, and NYKAA. Her ability to keep her content fresh and engaging has made her a sought-after name in the influencer marketing space.
As of 2024, Aashna’s estimated net worth is around ₹37 crore (approximately $5 million). Her income sources include brand collaborations, social media partnerships, and entrepreneurial ventures in fashion and beauty.
Aashna’s personal life garnered significant attention when she began dating renowned singer Armaan Malik. The couple’s relationship reportedly began in 2017, followed by a brief breakup, and they rekindled their romance in 2019. They officially announced their relationship in August 2023 and got engaged in October 2023. On January 2, 2025, Aashna and Armaan tied the knot in an intimate ceremony attended by close friends and family.
Despite sharing the same surname, Aashna Shroff is not related to Bollywood actor Tiger Shroff. The similarity in their last names has often led to speculation, but there is no familial connection between the two.
Aashna’s journey from a passionate young woman to a successful influencer and entrepreneur is a story of resilience and determination. Her consistent innovation and ability to adapt to changing trends ensure that she remains a significant figure in the digital content creation space. With a thriving career and a strong personal life, she continues to inspire many aspiring influencers and entrepreneurs.
