James Lee Williams, famously known as The Vivienne, was a celebrated British drag queen who rose to fame as the winner of the inaugural season of RuPaul’s Drag Race UK in 2019. Born on April 12, 1992, in Colwyn Bay, Wales, The Vivienne’s charisma, uniqueness, nerve, and talent captivated audiences, making her one of the most influential figures in modern drag culture. Her untimely passing at the age of 32 on January 5, 2025, has left a void in the drag and entertainment community, but her legacy continues to inspire.
Early Life and Career
The Vivienne grew up in Wales, where her passion for performing and fashion was evident from an early age. She adopted her stage name as a tribute to the renowned designer Vivienne Westwood, whose bold and unapologetic approach to fashion mirrored The Vivienne’s own artistic vision.
Before achieving international fame, she was a well-known figure in the UK drag scene. In 2015, she was appointed as the first UK ambassador for RuPaul’s Drag Race, marking her as a rising star even before the show’s UK edition debuted. Her performances, often characterized by wit and glamour, earned her a loyal fanbase.
Her breakthrough came in 2019 when she competed in RuPaul’s Drag Race UK. With her sharp humor, impeccable looks, and polished performances, she outshone her competitors and claimed the crown. Winning the show opened doors to numerous opportunities, including television appearances, brand collaborations, and live performances worldwide.
The Vivienne’s Husband
In 2019, The Vivienne tied the knot with her longtime partner, David Ludford. Their wedding was a landmark event, held at London’s iconic nightclub Heaven, making headlines as the first marriage to be celebrated in the historic venue. The couple’s relationship was often in the spotlight, celebrated for its authenticity and mutual support.
While The Vivienne often shared glimpses of their life together on social media, they also faced the challenges that come with a high-profile relationship. In April 2023, the couple announced their separation. Despite parting ways, they remained supportive of each other, with The Vivienne describing David as a lifelong friend.
The marriage of The Vivienne and David was a testament to the evolving visibility and acceptance of LGBTQ+ relationships. Their love story inspired many within the queer community, symbolizing hope and representation in a world still grappling with inequality.
Challenges and Triumphs
The Vivienne was not only a performer but also a vocal advocate for LGBTQ+ rights. She often spoke about the challenges faced by queer individuals, using her platform to amplify marginalized voices. Her activism extended to tackling issues like homophobia, mental health stigma, and the need for greater representation in media.
In June 2023, The Vivienne experienced a traumatic homophobic attack in Liverpool, which highlighted the ongoing prejudice faced by LGBTQ+ individuals. Instead of retreating, she turned the incident into a call for action, urging her followers and fans to remain vigilant and to fight against hate.
Her advocacy wasn’t limited to words. She supported numerous charities and campaigns, aiming to create a safer and more inclusive world for future generations.
Expanding Her Horizons
After her win on Drag Race UK, The Vivienne continued to push the boundaries of her career. She became a fixture on British television, appearing on programs such as Celebrity Juice, The Weakest Link, and Just Tattoo of Us.
In 2023, she participated in Dancing on Ice, showcasing her versatility as a performer. Her journey on the ice rink demonstrated her resilience and determination to step out of her comfort zone. While she may not have taken home the trophy, her performances were widely praised, further cementing her place in the hearts of fans.
Tragic Loss
The world was shocked when news broke on January 5, 2025, that The Vivienne had passed away at just 32 years old. Her publicist, Simon Jones, confirmed her death but requested privacy for her family and close friends. The cause of her passing has not yet been disclosed.
Tributes poured in from across the globe, with fans, celebrities, and fellow drag performers expressing their grief and celebrating her remarkable life. The entertainment world, particularly the drag community, mourned the loss of a trailblazer whose talent, humor, and advocacy had left an indelible mark.
Legacy and Influence
The Vivienne’s contributions to drag culture and the broader entertainment industry cannot be overstated. Her ability to blend humor, glamour, and authenticity made her a standout performer, while her advocacy for LGBTQ+ rights elevated her as a role model.
She opened doors for other drag artists, proving that drag queens could transcend niche audiences and achieve mainstream success. Her performances, both on and off the stage, were a celebration of creativity and self-expression.
In addition to her artistic legacy, The Vivienne will be remembered for her unwavering commitment to the causes she held dear. She inspired countless individuals to live their truth and to embrace their uniqueness unapologetically.
Conclusion
The Vivienne’s life was a testament to resilience, creativity, and the power of authenticity. From her early days in Colwyn Bay to her rise as an international star, she remained true to herself, inspiring others to do the same.
While her passing is a profound loss, her legacy endures in the hearts of her fans and the community she championed. The Vivienne’s journey reminds us of the importance of living boldly, loving fiercely, and advocating for what matters. As the world reflects on her extraordinary life, it’s clear that her impact will continue to resonate for years to come.
This article is written as a tribute to an artist, advocate, and icon who forever changed the face of drag and left an enduring legacy of hope and inspiration.
